DIGITRON.

Founder / Boris Eftimovski

Boris Eftimovski | Борис Ефтимовски

Boris Eftimovski

Founder of Digitron Consultancy

Strategic Communications & Corporate Affairs Advisor

Boris Eftimovski is a strategic communications and corporate affairs advisor with more than 15 years of experience across communications, media, marketing, public affairs and business development.

He advises companies, institutions, organisations and business leaders on strengthening their reputation, communicating complex issues, engaging key stakeholders and navigating sensitive public, institutional and commercial environments.

As the founder of Digitron Consultancy, Boris works at the intersection of communication strategy and business objectives. His approach goes beyond generating media visibility. It focuses on helping organisations establish credibility, build stakeholder support, manage reputational risks and create the conditions needed to achieve meaningful strategic outcomes.

Areas of Expertise

Boris’s work includes:

He has worked with companies, institutions, civil society organisations, industry associations and senior executives on projects involving corporate positioning, public communication, policy advocacy, organisational visibility and long-term reputation building.

From Media to Strategic Advisory

Boris is also the founder and Editor-in-Chief of Marketing365, one of North Macedonia’s leading specialised platforms for marketing, communications, advertising and business.

Through Marketing365, he has contributed to the development and visibility of the country’s marketing and communications industry, while building an extensive network of professionals, business leaders, agencies, institutions and regional industry organisations.

His experience in media gives him a practical understanding of how public narratives are created, how decisions are interpreted and how organisations can communicate with clarity and credibility in a fragmented information environment.

Industry Engagement

Throughout his career, Boris has been actively involved in the development of the marketing, communications and business community in North Macedonia and the wider Balkan region.

His professional experience includes leadership roles in industry organisations, participation in regional and international professional juries, conference and training engagements, and collaboration with companies, institutions and business associations.

These roles have given him a broad understanding of the commercial, institutional and reputational challenges organisations face in both local and regional markets.

His Approach

Boris believes that communication should not be treated as a separate promotional function.

Effective communication must support the organisation’s broader strategy, strengthen its legitimacy and help decision-makers understand what needs to be communicated, to whom, through which channels and for what purpose.

His work begins by identifying the actual business, institutional or reputational challenge. Only then are the communication strategy, messages, stakeholder approach and implementation plan developed.

The objective is not simply to attract attention, but to turn communication into trust, influence and measurable organisational value.

Working with Boris

Boris is directly involved in the strategic development of Digitron Consultancy’s client projects.

He works closely with leadership teams and decision-makers, providing senior-level advice while coordinating the specialists, partners and communication activities required for implementation.

Digitron Consultancy is particularly suited to organisations that need:

e-mail: boris@digitron.mk